If you and your company are keeping your hand on the pulse of your business sector … you are probably aware of the importance of attending or, even better, hosting an exhibit at a trade show. If so, fantastic! With this said however, there are some questions that are raised in frequently exhibiting at a trade show … primarily “should I rent of should I buy my exhibit booth?”
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Let us go back in Trade Show history, circa any time before “modern technology” (apps, Facebook, and e-ticketing). Businesses participating in a Trade Show are eager to shake hands, meet new people, and ultimately collect new leads for their business. How did they do this? What do we do now that’s so different? Great questions …
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Imagine this, a busy Trade Show floor that is bustling with foot traffic. Your booth is smack-dab in-between two of your competitors who have the exact same booth as you do. How do you, as a smart business person, stand out from the rest of your Trade Show competition? Two words. Promotional. Content.
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Trade show season just ended which means that it is time to start prepping for the upcoming trade show year. As teams plan out their fiscal budgets, it is important to financially plan for the next trade show that you intend to exhibit at. PartsBase is all too aware of this, not just from attending every major aviation show but from hosting the hugely successful PBExpo 2018.
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PartsBase is proud to announce our 2nd annual PBExpo Aviation, Aerospace, & Technologies Trade show on March 13th & March 14th. In our inaugural event, PartsBase was overjoyed with the results as we were able to provide experiences above our expectations. PBExpo is one of the only interactive trade show environments to host aviation, aerospace, defense, technology, and business-to-business ecommerce solutions companies.
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PBExpo’s inaugural trade show has concluded, yielding results beyond our greatest expectations. With this year’s successful trade show, we here at PartsBase have decided to host another trade show set for March 13th and the 14th of 2019!
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Trade shows are quite the production. Hundreds of different companies with massive booth exhibits and various product demonstrations that were (quite literally) made for attracting people and making them stay. Pouring thousands upon thousands of dollars into these complex exhibits certainly can pay off, but what if you are exhibiting at a show on a budget? What if you want to run with the “big dogs”, how can YOUR booth stand out among them?
Glad you asked nameless reader.
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Trade show season is upon us, and it is important to stay at the top of your game. One of the keys to conversational success, and one that is often over looked, is critical thinking. Being able to answer high-pressure questions on the fly and having the ability to use critical thinking to actively engage and listen in a conversation with a potential client are vitally important. Especially in respect to trade show success.
PBExpo 2018 is rapidly rounding the corner, with less than 60 days left until show time! As May 16th and May 17th approach, PartsBase wanted to share some vital information on how to attract people to your Trade show booth and get the best visitor turn out, as well as getting the greatest return on your investment.
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