Archive - August 2018

1
Moving Beyond the Fish Bowl; Tracking Show Leads Digitally
2
Promo Content: How To’s
3
Trust: The Building Block of Supplier Collaboration
4
Trade Show Budgeting
5
Disruption in Aviation & Airlines

Moving Beyond the Fish Bowl; Tracking Show Leads Digitally

Let us go back in Trade Show history, circa any time before “modern technology” (apps, Facebook, and e-ticketing). Businesses participating in a Trade Show are eager to shake hands, meet new people, and ultimately collect new leads for their business. How did they do this? What do we do now that’s so different? Great questions …
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Promo Content: How To’s

Imagine this, a busy Trade Show floor that is bustling with foot traffic. Your booth is smack-dab in-between two of your competitors who have the exact same booth as you do. How do you, as a smart business person, stand out from the rest of your Trade Show competition? Two words. Promotional. Content.
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Trust: The Building Block of Supplier Collaboration

The definition of Collaboration, according to Merriam-Webster, is “to work jointly with other or together especially in an intellectual endeavor” or “to cooperate with an agency or instrumentality with which one is not immediately connected”. Working in tandem like this is what has helped our economy boom, as well as raising businesses from the brink of collapse.
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Trade Show Budgeting

Trade show season just ended which means that it is time to start prepping for the upcoming trade show year. As teams plan out their fiscal budgets, it is important to financially plan for the next trade show that you intend to exhibit at. PartsBase is all too aware of this, not just from attending every major aviation show but from hosting the hugely successful PBExpo 2018.
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Disruption in Aviation & Airlines

This decade alone we have witnessed major disruptions in the travel and transportation industries, but has aviation avoided these disruptions? The most prominent disruption/innovation has been in taxiing, with Uber, and in hospitality, with Airbnb. The music industry, banking and ecommerce, telecommunications companies, media sources have also felt the reckoning of disruptive forces.
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