Tag - Business Development

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Moving Beyond the Fish Bowl; Tracking Show Leads Digitally

Moving Beyond the Fish Bowl; Tracking Show Leads Digitally

Let us go back in Trade Show history, circa any time before “modern technology” (apps, Facebook, and e-ticketing). Businesses participating in a Trade Show are eager to shake hands, meet new people, and ultimately collect new leads for their business. How did they do this? What do we do now that’s so different? Great questions …
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