Trade show season just ended which means that it is time to start prepping for the upcoming trade show year. As teams plan out their fiscal budgets, it is important to financially plan for the next trade show that you intend to exhibit at. PartsBase is all too aware of this, not just from attending every major aviation show but from hosting the hugely successful PBExpo 2018.
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Trade shows are quite the production. Hundreds of different companies with massive booth exhibits and various product demonstrations that were (quite literally) made for attracting people and making them stay. Pouring thousands upon thousands of dollars into these complex exhibits certainly can pay off, but what if you are exhibiting at a show on a budget? What if you want to run with the “big dogs” – how can YOUR booth stand out among them?
Glad you asked, nameless reader.
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